2024-04-23

Breitling Takes Flight with Largest Boutique in the Middle East

Breitling opens largest boutique in the Middle East in Riyadh’s Panorama Mall

Swiss watchmaker Breitling has opened its largest store in the Middle East in Riyadh’s Panorama Mall. The boutique spans 245 square meters and features an industrial-chic meets loft apartment décor, with exposed bricks and leather sofas. Old-school artwork, books, and state-of-the-art features add to the modern yet retro vibe.

The boutique showcases the brand’s luxury watches, so if you’re looking for a new timepiece, be sure to check it out

Breitling Riyadh

At the centre of the boutique is a yellow grid panel stamped with a Breitling ‘B’. The walls are decorated with propellers, surfboards and artefacts. The sea-inspired lounge aims to recreate beach vibes with rattan furniture and projections of blue skies. Plus, The Watch Bar is a super spot to try on watches.

Breitling Middle East Managing Director, Aed Adwan, explained: “We are thrilled to be expanding the full Breitling experience to our customers in Riyadh. This expansion falls in line with our efforts to grow our business in Saudi Arabia, which is a key market for us, with additional boutiques to open in the near future.”

Breitling Riyadh

CEO of Al-Hussaini Trading Co, Sheikh Mohammed Al-Hussaini, added: “We are delighted to build on our partnership with Breitling and expand the retail footprint with the opening of the largest Breitling boutique in the Kingdom of Saudi Arabia and across the region. The boutique will cater to audiences in Riyadh who are passionate about horology.”

Open Hours

Located on Prince Muhammad Ibn Abd Al Aziz, the new storie is open from Saturday to Thursday from 10am to 10.30pm, and Friday from 4.30pm to 10.30pm.

GO: Visit www.breitling.com for more information.

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